Thank you for your feedback! The difference between a whole-food, freeze-dried fruit and vegetable powder is it is miniminally processed and designed to retain the plants natural structure and nutrients. The particles retain bits of the original plant cell walls, fibers, and insoluble components. Our products are made to be mixed and not dissovle. Other powdered products are engineered to have tiny smooth particles that dissolve leaving no texture and typically have fillers or additives.