Our Manifesto
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Whole food is always better.
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Organic is better.
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Processed sugar is the worst, but sugar in the form of whole foods is great.
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Added Sugar should always be 0 g.
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Products should taste good.
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Natural tastes good.
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If products contain quality ingredients, natural and/or artificial flavors aren't needed.
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Convenient products can & should be healthy.
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How ingredients are processed matters.
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Continuous movement towards sustainability is important.
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Inspiration is the best way to make change happen.
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Eating more whole, plant foods, especially fruits and veggies is good for health.
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Integrity matters in everything we do… especially when making food.
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Food waste is a problem.
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Simple is better.
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Creativity trumps easy.
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Our planet's resources are not unlimited.
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Regenerative farming can better the environment.
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Soil health matters.
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Healthier soils grow healthier food.
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Freeze-Drying retains nutrition insanely better than standard dehydration.
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Regenerative farmers inspire us.
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People eat plenty of protein. Protein powders are a well marketed fad.
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Raisins are good… fresh, frozen, or freeze-dried grapes are better.
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Local is better.
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Raw is typically better, but cooked is great too.