Our Manifesto

Close up of Raspberries.

  • Whole food is always better.
  • Organic is better.
  • Processed sugar is the worst, but sugar in the form of whole foods is great.
  • Added Sugar should always be 0 g.
  • Products should taste good.
  • Natural tastes good.
  • If products contain quality ingredients, natural and/or artificial flavors aren't needed.
  • Convenient products can & should be healthy.
  • How ingredients are processed matters.
  • Continuous movement towards sustainability is important.
  • Inspiration is the best way to make change happen.
  • Eating more whole, plant foods, especially fruits and veggies is good for health.
  • Integrity matters in everything we do… especially when making food.
  • Food waste is a problem.
  • Simple is better.
  • Creativity trumps easy.
  • Our planet's resources are not unlimited.
  • Regenerative farming can better the environment.
  • Soil health matters.
  • Healthier soils grow healthier food.
  • Freeze-Drying retains nutrition insanely better than standard dehydration.
  • Regenerative farmers inspire us.
  • Raisins are good… fresh, frozen, or freeze-dried grapes are better.
  • Local is better.
  • Raw is typically better, but cooked is great too.