Our Manifesto

Close up of Raspberries.

  • Whole food is always better.

  • Organic is better.

  • Processed sugar is the worst, but sugar in the form of whole foods is great.

  • Added Sugar should always be 0 g.

  • Products should taste good.

  • Natural tastes good.

  • If products contain quality ingredients, natural and/or artificial flavors aren't needed.

  • Convenient products can & should be healthy.

  • How ingredients are processed matters.

  • Continuous movement towards sustainability is important.

  • Inspiration is the best way to make change happen.

  • Eating more whole, plant foods, especially fruits and veggies is good for health.

  • Integrity matters in everything we do… especially when making food.

  • Food waste is a problem.

  • Simple is better.

  • Creativity trumps easy.

  • Our planet's resources are not unlimited.

  • Regenerative farming can better the environment.

  • Soil health matters.

  • Healthier soils grow healthier food.

  • Freeze-Drying retains nutrition insanely better than standard dehydration.

  • Regenerative farmers inspire us.

  • People eat plenty of protein. Protein powders are a well marketed fad.

  • Raisins are good… fresh, frozen, or freeze-dried grapes are better.

  • Local is better.

  • Raw is typically better, but cooked is great too.