Our Manifesto
- Whole food is always better.
- Organic is better.
- Processed sugar is the worst, but sugar in the form of whole foods is great.
- Added Sugar should always be 0 g.
- Products should taste good.
- Natural tastes good.
- If products contain quality ingredients, natural and/or artificial flavors aren't needed.
- Convenient products can & should be healthy.
- How ingredients are processed matters.
- Continuous movement towards sustainability is important.
- Inspiration is the best way to make change happen.
- Eating more whole, plant foods, especially fruits and veggies is good for health.
- Integrity matters in everything we do… especially when making food.
- Food waste is a problem.
- Simple is better.
- Creativity trumps easy.
- Our planet's resources are not unlimited.
- Regenerative farming can better the environment.
- Soil health matters.
- Healthier soils grow healthier food.
- Freeze-Drying retains nutrition insanely better than standard dehydration.
- Regenerative farmers inspire us.
- People eat plenty of protein. Protein powders are a well marketed fad.
- Raisins are good… fresh, frozen, or freeze-dried grapes are better.
- Local is better.
- Raw is typically better, but cooked is great too.